Palabra

OVERVIEW

In early 2020, Palabra was just launching as a brand. The idea was to create deep human connection through facilitated dinners. The purpose was to create a new kind of business development event– rather than take a potential client to a Yankees game or whatever, they could invite them to a fancy dinner and build trust faster.

Working directly with the founder and his team, I helped translate their vision and mission into a digital experience that told the story of how their brand was to operate.

CLIENT

Palabra

DATE

2020

MY ROLE

Lead Designer

TEAM

David Rich, Founder
Melissa MacAlister, Managing Director

PROJECT WEBSITE

https://www.palabra.co

After initial stakeholder interviews, and current site audit, I started by with a new information architecture.

I mapped out wireframes of each of the pages.

I integrated the existing brand assets.

And did the visual design for each responsive page.

As a final step, I did some video editing and cut together a looping background for the homepage.

Once we finished, COVID-19 was just picking up.
So the idea of in-person dinners wasn’t going to work.

I helped Palabra rethink their business and approach.
I rewrote and redesigned the site completely to mirror this new approach.

I continue to work with their team on design, marketing, and thought leadership.