Hey, I’m Jake.
I’m a creative director with a background in design, art direction and film. I solve problems using design, writing and the web. I’ve consulted startups around the world, taught myself to code and am passionate about side projects that build community and tell personal stories. Currently, I run the creative department at Matter Unlimited, reorienting brands towards social good.
My work at Matter has focused on social impact. Working on ending the Rental Housing Crisis and creative directing a Virtual Reality film starring President Clinton in East Africa. Before that, I worked in advertising for 9 years writing and art directing campaigns you may have seen for Samsung, Google, PlayStation and HTC for agencies like Deutsch and 72andSunny. I took a sabbatical to learn how to code and take time to travel. Since 2013 I’ve coded, written and designed 3800 Days in LA, a digital tour of my favorite places and stories in LA and What’s Newswordy, a summary of the day’s news in one word.
Speaking + Workshops
Currently, I teach Ideation Courses at CCNY in their Branding + Integrated Communications master’s program and a portfolio development class at Miami Ad School. I taught 4 semesters of similar classes at OTIS College of Art and Design. I have lead workshops on creative process and job strategy at institutions including Princeton, USC, University of Oregon, NYU ITP, and 72U. I’ve given talks on similar topics in NY, LA, Chicago, Portland, Jerusalem and Tel Aviv.
Being a good writer is being a good thinker. I’m working on becoming a better writer every day. I keep lists and notebooks, and have some of my thoughts compiled in my blog. Here, I write about creative process, design, data and self-documentation. My Twitter feed is also a good place to see my random thoughts and ideas.
I’ve mentored several start-ups in design and marketing. I’ve created the branding for Room2Improv, which brings Second City training center teachers to underprivileged students and veterans. Goodie, which provides fresh fruits and vegetables for homemade smoothies. Bundle, combining group funding with Facebook events. I’ve mentored Flavor Please, a food truck pimping company, a web application platform called StickyTacs and Delicious Israel, a food tourism company in Tel Aviv. And I’ve created marketing plans for EdTech companies such as Jump Course, a MOOC developer and Tutor.com, an online tutoring service.
I take one Ferris day a year and at least one major trip per year. I keep detailed notes of where I’ve been and what to do, and currently working on a data visualization to publish my notes. For now, you can see some work in progress at ListMaps. I’ve written for travel blogs like Ask a Local. I also play in a singalong band and play weekly at a coffee shop or bar wherever I happen to be living.
Interested in working together? Interested in a workshop? Want to just say hi? I host a daily AMA via email. Go ahead. Ask me anything.