CASE STUDY

Inside Impact VR

OVERVIEW

Ahead of their 10th anniversary conference, themed “The Future of Impact”, the Clinton Global Initiative wanted to create something special. We helped create one of the first VR films launched on Facebook 360 and the first president in VR. The film told the story of the work CGI was doing in East Africa.

CLIENT

Clinton Global Initiative

DATE
2015

MY ROLE

Creative Director, Writer, Designer

TEAM

Katherine Laser, Designer
Yuan Ma, Developer
Félix Lajeunesse, Director
Paul Raphaël, Director
Rob Holzer, Executive Producer
Alexandra Gordon, Managing Director

The Clinton Global Initiative was doing incredible work in East Africa.

We partnered with the leaders in VR filmmaking to create an experience that captured the impact CGI was having in the region, hosted by President Clinton.

Being one of the first VR films to launch on Facebook 360 brought a huge audience.

And even an Emmy nomination.

The film needed a hub, and supplemental content. So we built a brand and a site.

President Clinton was a big fan of the film.

Finally, watch the case study video.

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