CASE STUDY

Caveday

 

OVERVIEW

As the co-founder of Caveday with a background in design and product, I led the team in redesigning the new booking experience and dashboard for members. Caveday facilitates 120+ hours of focused work sessions each week for users in over 50 countries. Part of the challenge was thinking about time zone issues. Other challenges included the technical issues of integrating separate booking software, membership software, and calendar integrations.


 
 

CLIENT

Caveday

DATE
2022-2023

MY ROLE

Lead Designer, Creative Director

TEAM

Jeremy Redleaf, Product Owner
Molly Sonsteng, Project Manager
Manish Mittal, Developer

PROJECT WEBSITE

http://www.caveday.org

The first step was to interview customers and research their pain points, use cases, and thoughts about the existing system.

 

I designed early static prototypes and put them in front of users to see what could be improved and what features they were looking for.

I focused on improving the mobile experience.

 
 
 

Then, I explored and tested options for the customer dashboard…

…until we landed on the perfect design.

We pride ourselves on being fun and playful.
So I added a little of that in too…

 

While this shipped officially in Fall 2023,
as the co-founder this project is never really done.