Matter Unlimited was part of the first ever White House Creative Alliance, a collective of agencies and companies working on President Obama’s 12 major initiatives. Mtter Unlimited was tasked with the My Brother’s Keeper initiative, aiming to close the opportunity gap for young men and boys of color. We chose to leverage cultural conversation and launch our campaign during the MTV Movie Awards which came at the heels of the Oscars and the cultural dialgue around #OscarsSoWhite. The launch spot is part of a multi-year multi-channel campaign that will extend long beyond the Obama administration.
Title: Creative Director
Responsibilities: Concept. Presentation to the White House. Directed branding, guidelines, and web experience. Directed writing process. Oversaw editorial process.